Though exercise is certainly a core part of the operation at Next Generation Fitness, it shares the spotlight with personal development. That means that boosting flexibility and strength are just as important as cultivating self-confidence and long-lasting lifestyle habits. In other words, founder and lead personal trainer Kay—an award winning bodybuilder—wants his students to take the discipline, fortitude, and stamina they draw from during workout sessions and apply them to their everyday lives so they continue to not only grow as exercisers, but as human beings. For people from all walks of life with different lifestyles, Next Generation Athlete Fitness acts as a customizable personal trainer. Select workouts online, then synchronize them with the app to workout at home or in the gym while keeping track of progress and calories burned.