Charles Richard Cotton created SoccerGenius Development Centre in 2007 because he thought existing soccer programs weren't catering to what students really needed: a place to develop physically, mentally, and emotionally. He consulted with experts across the globe to develop the SoccerGenius system, which puts the primary focus on skill development, rather than winning. Budding soccer stars of all levels—from age 18 months to eighth grade—enjoy equal playing time, equal position playing, and a generally positive environment at SoccerGenius camps and classes.