Color Me Rad is back and better than ever with its 2017 tour, staging 5K races that transform runners into mobile rainbows by launching cheerful barrages of colored cornstarch and a whole new color. Each color station along the racetrack flings a new pigment at passersby, who wear white shirts to enhance the chromatic onslaught's costuming effects. Brilliant neon-blue, green, purple, and yellow clouds dapple participants along the way, and the race concludes with a prismatic finish-line finale as sprinters chuck colors at each other in celebration. The race's noncompetitive credo shifts the emphasis from speed to silliness, and a portion of its proceeds go to local charities.

Upon registration, each runner collects a Color Me RAD free t-shirts, a RAD temporary tattoo, and a pair of RAD sunglasses for all regular participants. Also, all runners will receive access to free professional digital photo downloads. Though they don't receive a gift packet, runners who are 7 years old and younger can run for free.