Though their service menu runs the gamut from simple manicures to high-tech cellulite treatments, Soho Esthétique pursues a single mission: to make clients feel more confident. An aesthetician with more than a decade of experience heads up the centre’s staff to answer client questions and offer informed recommendations in English, French, and charades. Once treatment regimens have been customized to clients’ individual needs, the image experts call on products from G.M. Collin, Xtreme Lashes, and Medicam to bring their goals to fruition.