It's not the decor or even the selection of Aveda products that earns each of Life SalonSpa's locations the title of Aveda Lifestyle salon and spa. It's how the staff turns every visit into an experience that walks the line between relaxation and beauty. To learn where this line is, they embark on Aveda-led beauty pilgrimages to local and international experts, earning rewards for each new skill they gain. Along the way, they work through eight artistry levels, climbing from New Talents to Elite Masters who speak in proverbs and can soften a person's skin with a single gentle smile. But regardless of their level, all beauty pros learns one thing early on: the benefit of plant-based products.

The staff leads visitors on their own personal beauty pilgrimages, enveloping them in detoxifying steam, massaging couples side by side, or pampering them with a body-treatment package such as the aptly named "Chocolates for Breakfast." An emphasis on personalization and quality products also pervades the salon area. In addition to cutting chic 'dos, the stylists use plant proteins and natural antioxidants to correct issues such as dry and damaged hair.