The motto at Body Exchange is "Fearless Fitness". The team believes that every client's fears about workout can be removed with time, a supportive environment of like-minded people, and just the right, professionally-selected exercises. They also strive to get rid of the stereotypes that sometimes surround the plus-size community when it comes to the overall health. However, they don't try to do it by extreme measures, often employed by the weight-reduction industry; they always stress the fact that every client should work at their own pace. After all, a joyful, smiling student is the one who is most likely to want to continue exercising after the camp finishes.