What services does your business offer and what makes your business stand out from the competition?

We offer in-office teeth whitening, using an innovative gel that is specially formulated to cause no sensitivity and is vegan, natural, cruelty-free, non-GMO, and gluten-free. We only use high-quality products that are FDA & Health Canada approved.

What was the inspiration to start or run this business?

I felt the options in the market were limited, the dentist was too expensive and having to whiten for days, for minimal results and develop sensitivity was not ideal. I discovered my first “Smile Bar” while in Europe and noticed they were more affordable than the dentist, and some use gels that don’t cause sensitivity. I was excited about this and immediately wanted to offer this method to Canadians!

What do you love most about your job?

Helping people feel and look their best. A lot of people want to whiten their teeth for an important event like a wedding and I love that we can contribute to their special day in some way.

What is the best reaction you’ve ever gotten from a customer?

Best reaction from a satisfied customer would be a smile, great review, and referrals!