iMassage Canada's massage therapists have studied their Thai massage techniques at the source—Thailand. They trained at the Shivagakomarpaj School of Thai Massage in Chiang Mai, learning northern Thai massage manipulations before practicing at iMassage in Victoria.

There, clients dressed in loose-fitting clothing brought from home or borrowed from the studio sit on a mat on the floor. The therapists then position the client's body in different ways, stretching their limbs and apply rhythmic compressions. iMassage describes the practice as "very physical, rigorous, and energizing." The therapists also perform a more relaxing Thai hot-oil massage while clients lie naked on a table, covered in a sheet for modesty.